Bankable, Unparalleled Direct Marketing Expertise!™
Seven Putter Lane, P.O. Box
102, Middle Island NY, 11953-0102
• Phone: 631-924-3888 • Fax : 631-924-3890
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Bankable, Unparalleled Direct Marketing Expertise!™
Seven Putter Lane, P.O. Box
102, Middle Island NY, 11953-0102
• Phone: 631-924-3888 • Fax : 631-924-3890
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InfoConversion
A Division of Grumman Data Information Services, Inc.
Dr. Andrew Linick LK Advertisng Dear Andy, Just wanted to send you a note saying THANKS !!! The direct mail campaign you did for us this summer drew quite a positive response. Out of an 1100 piece mailing we received a total of 40 responses—a whopping 3.6% return. What’s even more impressive is the quality of the responses. Our mailing targeted the directory publishing market. We offer a variety of electronic publishing services and wanted to focus this mailing on directory publishers. As you are aware, we identified and quantified this potential new profit center through a Market Research Pilot Study completed several months ago. This Study quantified a potential $43 million market. The direct mail effort was followed with telemarketing -- you developed an excellent script for us ….and we used it effectively to qualify leads. In addition, the follow up collateral package was top notch – well prepared and extremely creative. The RESULTS to date!!! We have 13 highly qualified prospects. Of these … 6 proposals are currently in preparation. We expect to have several more proposals under development over the next few weeks. While it is still too early to put a dollar amount on the potential value of thes4e clients – we are extremely pleased with the results of this campaign. The high level of success achieved by this direct mail campaign proves the effectiveness of a well-researched and thoroughly planned direct response effort. You and your staff are to be commended for the EXCELLENT work !!! THANKS AGAIN !!! Direct mail really works – when you use experienced experts. Can’t wait for the next campaign! Sincerely, Deborah L. Seal Marketing Manager |
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