Dear Andy:

As promised here’s your review of performance as marketing consultant to GSS management.

In the beginning of this year, we were looking for someone with vision and curiosity. Someone with courage and teaching ability—to train our personnel to act differently if change is actually to occur. And someone with a sense of humor to lend perspective to sometimes grim discussions.

As it turned out, that someone was you.

When I needed sound advice by phone and in-person, you were always available. Your creative solutions and intelligent recommendations were right on target. You provided us with close personal attention on every project from beginning to end—Something that giant consulting firms with high overheads seldom do.

We retained your expertise to provide us with an overview of our total Direct Mail and Telemarketing/Sales program. You helped us in many areas including: identifying hidden problems, creating telemarketing scripts from scratch and developing a lead generation program.

Andy, we put your creative ideas and resourcefulness to good use. Your comprehensive investigation during our market audit left no stone unturned. As fast as you uncovered problems, you devised practical, effective solutions.

I am certain the successful implementation of both the short and long term action steps, as outlined in your final Marketing Review will insure GSS of increased, significant growth in 1989.

I look forward to working with you next year.

Sincerely,

Robert P. St. Germain                                                                                                                 Market Planning Manager