Andrew Linick, Ph.D.                                                                                                                  Blitz Media-Direct

Dear Andrew:

I enjoyed our telephone conversation yesterday. As I have already pointed out, I would like to draw upon you vast experience and work with the best in the industry. The current priority is to clearly refine our overall marketing plan.

On one side, we want to assess several different vehicles, (infomercials, direct mail, home TV shopping and advertising) in order to promote direct sales, specifically starting in May 1994, until we hit the book stores in September 1994. On the other side, we want to explore opportunities regarding non-traditional outlets like the video stores, Sharper Image, and others.

Furthermore, we need to design a PR campaign that will support all of our different sales efforts, (bookstores, non-traditional outlets and direct sales). I very much like the principle of ‘duplicating success’ which means that each avenue, if possible, should be tested and evaluated on a small scale. Once we know how and why something works, we will scale it up (I don’t know why I mention this, your understanding of this concept is much better than ours).

I was not surprised that you preferred the ‘chicken in your hand rather than the cow on the roof’ and I am looking forward to seeing the results from your high-powered leading edge 5 hour consulting effort.

I hope this is just the beginning of a long and fruitful cooperation. I wish you a Merry Christmas and a successful 1994.

Sincerely,

Thomas Sulzer                                                                                                                   President