Bankable, Unparalleled Direct Marketing Expertise!™
Seven Putter Lane, P.O. Box
102, Middle Island NY, 11953-0102
• Phone: 631-924-3888 • Fax : 631-924-3890
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Bankable, Unparalleled Direct Marketing Expertise!™
Seven Putter Lane, P.O. Box
102, Middle Island NY, 11953-0102
• Phone: 631-924-3888 • Fax : 631-924-3890
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Glowing Testimonials "This letter is written to thank you and your company for your marvelous service. As we represent a summer camp, our main interests are the instruction, safety and enjoyment of our campers. The copy you prepared served those goals well. Your flair brought out the essence of our camper’s enjoyment and your forthrightness brought out its goals of instruction and safety. We think that your work product will aid us greatly in presenting Camp in an honest, upbeat fashion. Your presentation will provide us with a marketing tool of which we can be proud, just as we are of our camp".— Josh L. Nordan,Camp Towanda Brochure "The two (2) hour consulting call left me feeling overwhelmed. I am glad you told me to record it and transcribe it. That’s the only way that much information could possibly be digestd. Months have passed since our first call, and I am still using the information as my direction. As time goes by and I get more experienced, I realize more and more how valuable the information that you provide really is. At first, you seemed so sure and confident that it was difficult for me to believe you. However, it is very apparent that you know your stuff and that you have been there before. But when I look back on all the small amounts of money that I have spent going in the wrong direction, the net expense is comparable but the effort is less when I’m on the right path. By using you as my consultant, I feel like I have a "cheat sheet" for the test of successful of self publishing".— Jody Stallings Creative Enterprises "When Skyward Publishing organized and undertook to publish its first book, New York: A Feast of Memories, we never in our wildest dreams could have imagined the demanding, exacting and intricate planning required. You, Dr. Andrew Linick, have ever so patiently and caringly taken, not only personal interest, but time to thoroughly analyze our every procedure and to guide us with clarity. We never cease to be amazed over your intuitive ability and creativity. You effortlessly and instantly outline every minute detail. Whatever the requirement necessary for marketing and promoting of this book, you handle it as though it were the only book on your agenda. This clearly is not the case, but your genuine commitment and patience does not go unnoticed by this newly organized publisher. No wonder we are so full of expectancy for a truly successful launching. With your insight, knowledge and professional contacts, how could our book fail to reach the public attention and in turn our highest hopes. With your experienced guidance, we look forward to each and every move toward seeing this intricate puzzle (only to us) fall into place". — Roberta Carroll, Skyward Publishing "We wish to let you know how pleased we were with our consultation with CCA member, Ernie Schell.Mr. Schell was able to help us with various computer problems, directed us to the sources we needed and answered questions we had about database management. The Marketing Committee agreed that the consultation fee was "money well spent. "Thank you again for recommending Ernie Schell to us".—Denise Battistoni, Med Pro "I would like to take this opportunity to thank you for your consultative assistance during the last few months. We have been working together for nearly eight months on two separate efforts, direct response mail and market research, and your marketing expertise coupled with 20 years experience has been clearly illustrated. Specifically, I would like to complement you on key attributes listed below: • Timely, accurate telephone consultation • Personalized service • Professional demeanor • Attention to detail InfoConversion, the electronic publishing division of Grumman Data Systems, is currently pursuing an aggressive marketing plan which includes targeted direct mail and sophisticated market research. Your suggestions, guidance and willing ness to work hard have been instrumental in the undertaking of these two comprehensive efforts. We look forward to the continuation of a mutually beneficial. Long term business association. Again, thanks for all your help".—Deborah Seal ,InfoConversion "During the last five months you have assisted us in the planning and development of a major direct mail campaign. This direct mail campaign is the first promotional effort of its type for a new InfoConversion service. Needless to say, this promotional campaign is extremely important to us and we want it to be as successful as possible while remaining within a tight budget. This direct response effort is now nearly completed and we would like to formally recognize your considerable effort and expertise in direct response marketing. Your assistance and guidance made it possible for us to implement the first stage of a direct mail campaign, market and mailing list research. The research component is critical to the overall success of a direct mail effort as the names and titles of the targeted segment will often determine the overall effectiveness of the campaign itself. With you consultative assistance, we undertook the necessary research and determined the most appropriate audience for the promotion of the new graphics conversion service. In addition, your Copywriter’s Council has been instrumental in the creation of the direct mail package itself. The development both of an A and B letter for response testing and the availability of a variety of professional copywriters were extremely important for the creation of well written direct response copy. Your professionalism as well as your direct response expertise is greatly appreciated and admired. We look forward to working with you in the future".—Patrick M. Molluso, InfoConversion "As promised here’s your review of performance as marketing consultant to GSS management. In the beginning of this year, we were looking for someone with vision and curiosity. Someone with courage and teaching ability—to train our personnel to act differently if change is to occur. And someone with a sense of humor to lend perspective to sometimes grim discussions. As it turned out, that someone was you. When I needed sound advice by phone and in-person, you were always available. Your creative solutions and intelligent recommendations were right on target. You provided us with close personal attention on every project from beginning to end—something that giant consulting firms with high overheads seldom do. We retained your expertise to provide us with an overview of our total Direct Mail and Telemarketing/Sales program. You helped us in many areas including: identifying hidden problems, creating telemarketing scripts from scratch and developing a lead generation program. Andrew, we put your creative ideas and resourcefulness to good use. Your comprehensive investigation during our market audit left no stone unturned. As fast as you uncovered problems, your devised practical, effective solutions. I am certain the successful implementation of both the short and long term action steps, as outlined in your final Marketing Review will ensure GSS of increased, significant growth in 1989. I look forward to working with you next year".—Robert P. St. Germain Grumman Systems Support Corporation "As we discussed on the phone yesterday, Joe has given us approval to hire a person, whose primary responsibility will be the development and coordination of GSS’ direct mail program. This position is specified as follows: Title: Direct Marketing Supervisor Reporting To: Market Planning Manager Salary: $30,000/year Duties: 1. Development of all materials to be mailed
Requirements: 1. BA/BS degree
Please assess how much of your time such a search would take. Then let me know our costs to you before you actually start. Thanks for you help".—Robert P. St.Germain, Grumman Systems Support Corporation *NOTE: Results were achieved in less than 48 hours. Searched database of CCA and found best member for the job description in less than two days for agreed base salary of $28,500 NOT $30K. Save client $9,000 in fees to Professional Executive Search Firm. TOTAL SAVINGS: $10,500. Charge to retainer client $0. "On October 20th we retained Linick Marketing Research (LMR) to calculate and quantify the directory and online database markets of the Market Research Pilot Study in terms of market dollar potentials using industry data. A total of 42 respondents (of the total 260 used in the analysis of the study) indicated they use outside services to maintain their publications base in electronic form. A list of ten questions were created based on the Pilot’s Study’s 34% response to a two-sided mail questionnaire survey to key directory and online database editors. Interviews were conducted with 28 people (out of a possible 42) representing organizations who use outside services to maintain their databases. LMR had less than 3 1/2 days to interview 42 respondents. The results of their telemarketing research uncovered two potential multi-million dollar profit centers: eastern US directory producers who use service bureaus for both composition and typesetting services only. Linick’s marketing research method of calculating market potential for our product lines was based on correlating company sales with published industry data reflecting buying power of various market segments. The resulting data represented an area’s share of purchasing strength for each product in terms of current and future use in the market place. In summary, without the expertise and assistance from LMR, our impossible 3 1/2 day deadline to reach respondents would never have been achieved. With under a ten thousand dollar budget we were able to quantify a multi-million dollar directory market and gain other extremely valuable information necessary for us to compete favorably in the market place. The advantages and benefits of using LMR’s phone research services include: • Assistance quantifying and calculating new market potentials by territory, state, and SIC classification • gathering of market data • recording data regarding factors affecting the present and future market • calculating market potential for directory and database publishers—those who use outside composition and typesetting services and firms who use only typesetting services for eastern US. In addition, the LMR telemarketing program of interviewing survey respondents allowed the marketing manager to attend a prospect client meeting which she would have missed otherwise. We have greatly appreciated the professional assistance of Linick Marketing Research and will continue to use their services in the future".—Patrick M. Molluso, InfoConversion ‘Millions are now clarified’ …. THESE ARE THE RESULTS TAKEN FROM INFOCONVERSION’S 12 MONTH ACTION PLAN VI Market Plan In July a Market Research Pilot Study was initiated to gain market information concerning the Directory and Online Data Publishing market. A questionnaire was sent to approximately 1000 publishers. A 32% response was achieved. Using the survey results, the directory market was quantified. Those eastern United States directory producers who use outside services for both composition and typesetting is conservatively estimated at $9.3 million. Those who use outside services for typesetting only is also conservatively estimated at $34 million. "I would like to take this opportunity to commend you and your organization on the exceptional input provided during the Phase I process of GDSI Marketing Review. After a careful evaluation by my staff, it was concluded that the material submitted to me was concise, informative and sensitive to the particular problems we are now encountering in the marketplace. I am confident that future planned projects will result in improved lead flow, additonal revenue and an increase in overall structural efficiency". —George W. Capua, Grumman Data Systems Institute "I first saw The Copyologist’s® name, Andrew S. Linick, Ph.D., in Folio magazine. I called and talked with hime for fifteen minutes—I knew from his answers, he was the right man to consult with about Body in Motion, the new publication devoted to all the best skills in physical healing and therapeutic exercise. I needed an expert second opinion. I had paid for a marketing plan from a major direct response agency in Chicago and I wanted to know if my budget of 300M for 1984 was allocated properly. Dr. Linick saved us from making at least $50,000 worth of mistakes. His knowledge about circulation, promotion, media planning, and direct mail, was worth 160 times his consulting fee. I highly recommend Dr. Linick’s creative and consulting services. He’s a professional who really enjoys providing solutions to marketing problems. —Dr. Bob Moran, Publisher, Body in Motion "Just a brief note to let you know how much the Stop Smoking Centers appreciated your help with its advertising campaign. They have assured me the results were well worth their investments. As you know, I’ve been doing the sales training for the Centers. The owner-directors come from very diverse backgrounds, and motivating them to success has been made easier for me, through your contributions. Rest assured that I will continue to use your unique services with my accounts, as the need warrants it. Thank you once again for your splendid work".—Jacques Weisel, Motivational Consultant "I find it interesting that you may want another testimonial to add to your mound (where are you going to put it?). Nevertheless, let me also join the chorus of those who have been fortunate to have been associated with you. As a recent client of yours, your copywriting (salesmanship) skills were immediately proven through the classified ad you wrote for my company. Not only was I thrilled with the approached taken in the ad, but you also had the audacity to predict that I would receive 15 responses. Well you were wrong. I got 18. Results are what you promised; that what I got—results. Your consultations about my company and products are valuable. I also consider them to be valid. I value your professionalism and expertise and look forward to (in fact, demand) your continued assistance in the future. —Carl Harris Republic Direct Standard "I was recommended by Michael Gerber, VP Viacom International. I spent one and one quarter hours at the offices of Dr. Linick. Paid $187.50 for his knowledge and advice. Within the first half hour he saved me from spending $3,000 on printing 3M books. He changed and improved my title on the spot. Six Simple Steps to Compass Adjusting was changed to Compass Adjusting Made Easy. I learned a great deal about what to do in setting up my own mail order business. His advice and council was definitely worth the fee he charged. I got real value for my dollar.—Gene Murphy Gen-Dor Industries Compass Adjustment & Instrument Repair I just wanted to take a few moments to tell you of the excitement I feel about the recommendations that you made on how to boost our response by direct mail and magazine ads during our recent consultation at my office…I feel that I received more hard-hitting, gut-grabbing and valuable advice during that day than during most all of direct marketing magazines that I received, in the past several years! I feel that you "know your stuff." The bottom line is that I am sure that J&R will have a greater income due to your consultation and due to the on-going relationship that we will have as the months progress. Also, your telephone consultation "bank" that I have subscribed to has been a great help. During the five or six hours of telephone discussion regarding the "nuts and bolts" of our program and how to improve it, you’ve provided even more workable ideas than I had anticipated. Your rate for this is MORE than worth it". —Jerry McCarthy, D.C., President J&R Sunshine and Cheer Company, Ltd. "Your direct mail copy is giving us great results. Just picked up this mornings mail and I am happy to report we have received 175 replies from a mailing of 2,000! Your other suggestions about re-designing our newsletter and implementing the other ancillary profit centers we were not aware of, have been very beneficial. It amazes me what a fresh pair of eyes will uncover. Thanks to your advice via your ‘phone credit bank’. You saved us from making a $10,000 blunder. I’m so glad we subscribed to your service in time for us to catch this big mistake. So far, we spent $3,000 for two months worth of phone consultation. Because of the money you saved and made us, your advice has been literally for free! Andrew, I certainly appreciate your innovation ideas and fertile imagination. You are always there when I need to provide solutions to pressing problems—especially when I can’t leave the office. Your advice is right on target. Just as important, it’s a pleasure to be in your company and work with you. For my money, you’re a genuine professional who thrives on solving other people’s problems which is tops in my book. It’s always a pleasure for me to recommend your creative services to everyone I meet. Talk to you soon…and thanks again for really caring".—Robert Kaplan, Newsletter Communications Corp. |
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