CCA
Testimonials
CCA clients say it best . .
.
"Thanks for the ad copy. As usual, a job
well done. You know how to listen—and give us copy that's
right on target the first time. We seldom change even a
single word in the ads and brochures you write for us.
"Your technical know-how and copywriting skills are an
unbeatable combination for industrial and
business-to-business advertising. We know we'll keep on
using it—and you." -Kenneth I. Weissman,
President, Graphicom
"I'll have to admit
that I was initially somewhat skeptical that copy for a
brochure could actually be written by mail, without all
those meetings we've come to associate with the process.
But your excellent copy made me a believer. It was clear
that you had not only read the materials that I'd sent,
but you also understood them. Your fresh approach won
all-around approval. I don't think the changes we made
affected more than three or four sentences. I look
forward to future projects."- John W. Alexander, Jr.,
Vice President , The Philadelphia National
Bank
"Sent out thirty letters last week
and landed $9,400 worth of business. Response cards are coming
in and I haven't had time to check the mail again. I don't know
what it is about your letter that grabs clients, but I'm sure
going to keep using it." Grey Smith RENT A
WRITER
"We at the Laboratory just want to
thank you for your write up of the Dedication Ceremony . . . .
We were impressed not only with the accuracy of detail, but
with its overall comprehensiveness. You wrote it as if you had
enjoyed the day and had your heart in your work. It is
certainly the best article we have seen to date on the
dedication." Moshe J. Lubin, Director , Laboratory for Laser
Energetics
"Many thanks for supporting our
entrepreneurial women through sharing your time and
expertise with them. I believe the group truly benefited
from your knowledge of advertising and public
relations."
Dr. Marci Goldstein, Training Director , Economic
Development Corporation
"I would like to commend
Copywriter's Council of America on the creative copywriting and
consultation services you have provided—everything was
excellent!" George W. Capua, President, Grumman Data
Systems Institute
"Just wanted to send you a note
saying thanks! The direct mail campaign The Copyologist® did
for us this summer drew a positive 3.9% response."
Deborah L. Seal, Marketing Manager,
InforConversion
"We have now had the opportunity
to review the final returns from our Customer Satisfaction
Survey and are truly pleased. The number of returned surveys
and the high percentage (49%) of response far exceeded our past
experience and our expectations for this year." William R.
Wass, Vice President, Grumman Systems
Support
"I just wanted to let you know how effective the
direct mail piece you designed for us has been. We knew
the moment your piece was received because it prompted
people to pick up the phone immediately and inquire about
our classes. No other mail piece we have ever used in 20
years has elicited this type of response. We made a
$54,000 profit on a $7,500 investment. " Jerry
Agostisi, Director, Grumman Data Systems Institute
"... I needed an expert second opinion. I
had paid for a marketing plan from
a major direct response agency in Chicago and wanted to know if
my budget of
300M for 1984 was allocated properly... Dr. Linick saved us
from making at
least $50,000 worth of mistakes. His knowledge about
circulation, promotion,
media planning and direct mail, was worth 160 times his
consulting fee."
Dr. Robert Moran, Publisher, BODY IN MOTION
MAGAZINE
"... Just a note of appreciation for the
good find. I needed help and
needed it fast. And I got it... Mike Goodwin not only wrote two
strong
letters for us, he also redesigned our order form in a way that
demands
action. Best of all, it¹s comforting to know there are pros
around who can
do the job when you have to have
it."
Claude Milot, Manager Marketing,
MOTOR PUBLICATIONS
"... We hired CCA to write a renewal series
and a new direct mail
package for two of our publications. They send us two top
copywriters who
delivered professional packages, on time, on target and within
our budget.
We are very satisfied with their quality work and highly
recommend CCA¹s
creative services." Robert J. Kaplan, President ,
Newsletter Communications
Corp.
Proof-Reading. "Enclosed you will find our
check in the amount of
$150.00, covering the fee owed to Marguerite Cushing for the
proof-reading
job she recently completed. As per our conversation, the job
was calculated
to be 12 hours work x $12.50 per hour. Thank you for your help
in obtaining
Ms. Cushing to do the work on such short notice. It was greatly
appreciated.
We were impresses with the quality and consistency of her work,
and would
like to thank you for referring her to us." Manuel H.
Barron/President
BARRON¹S EDUCATIONAL SERIES, INC
Consumer Direct Mail Package. "Thank you for
doing the impossible! The
enclosed check for $30K reflects your 50% share of the
increased gross sales
from the week of September 7 - 14. The changes you made to our
successful
control Direct Mail piece increased response by 35% straight
across the
board. Your copy strategies, design, and new improved offer ‹
sheer genius‹
blew away our competition!
Andrew, you can expect a weekly royalty check based upon our
continued
results. As agreed, please feel free to use my name in
recommending your
creative expertise and counsel to prospective clients. Thanks
for your
friendship, expert advice, and clever ideas on copy, lists, and
offers. Your
knowledge of what¹s working in this DM telemarketing industry
is superior to
every expert I¹ve retained." Bob Caplan/President
TWO-CAN TRAVEL
"The Literary Marketplace directory helped
me locate Madison Avenue
direct response marketing expertise right in our own backyard -
Long Island.
Mr. Scott MacFarland/Managing Editor, Serials and
Reference Books
CCA • CCA Bldg. • 7 Putter Lane • PO Box 102 •
Middle Island, NY 11953-0102 • USA Voice: 631.924.8555 •
Fax: 631.924.3890
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