CCA Profile

The best creative free-lance talent within your budget®

Linick Building • PO Box 102 • Middle Island, N.Y. 11953-0102 U.S.A.

Ph: 631/924-8555 Fax: 631/924-3890 E-mail: CCA4DMCOPY@att.net or LinickGrp@att.net

Thanks for your interest in our creative copywriting, circulation promotion, and advisory services.

If we were sitting face-to-face, chatting in your office, you'd ask me questions. Let me try to answer a few of those questions right here.

Many publishers and direct marketers are realizing that simple solutions can't continue to work in today's rapidly changing . . . overcrowded . . . and fiercely competitive marketplace.

When your responsibilities involve outsourcing—the planning, development, and evaluation of direct marketing, publishing programs, you'll want to tap into our creative backup of experienced, professional writers, corporate/PR communications consultants and publishing experts.

DO YOU HAVE EXPERIENCE IN MY FIELD?

Whether you sell to consumer or business, industry, professionals, i.e., corporate executives, technical managers, purchasing agents, engineers, etc; or through direct response methods, you can be certain many of our 5,500+ specialists have experience dealing with your type of publications/catalogs and related informational products/services.

On a few rare occasions, we had to go outside our membership database to solve a client's problem. If we can't help you find the right solution— you're in big trouble. But, all kidding aside, we know a few genius copybusters to call should we need them.

We have been ghosting for Ad Agencies and Publishers since 1968. Just take a look at our impressive client roster and testimonials. About half of Madison Avenue's best creative shops and major publishing houses hire our free-lance talent.

WHAT TYPES OF PROGRAMS HAVE YOU CREATED?

We develop successful direct response campaigns for a wide variety of Direct Marketers (DM) /Direct Response Advertisers, including Association, Club, Membership Organizations . . . Catalog (consumer) and/or Retail Outlets . . . Catalogs(Business-to-Business) . . . Educational (Seminars, Schools, Colleges) . . . Financial DM (Bank, Insurance, Investment) . . . High Tech/Artificial Intelligence . . . Mail-Order Co’s. . . Non-Financial Services Marketers (Utilities, Healthcare, Pharmaceutical) . . . Fundraisers (Charitable, Cultural or Political) . . . Office Equipment, Electronics, Computer DM . . . Other Manufacturer and Industrial Marketers . . . Package Goods DM . . . Publisher and Directory DM . . . Tourism and Travel DM . . . (Note: for additional types of service headings ask to see the COMPANY SERVICES checklist and MARKET/INDUSTRY SPECIALTIES covered by our 5,500+ members.)

HOW DO YOU QUALIFY YOUR MEMBERS?

Membership does have its privileges. Each professional DM COPYWRITER, and CREATIVE CONSULTANT has been prequalified. Our twelve person board of directors, consisting of top industry leaders, reviews each person's references, testimonials, creative portfolio, awards— first— to qualify each candidate for induction into the elite ranks of his/her peers.

Members are given assignments by matching up a client's budget, deadline needs, and level of expertise required to achieve desired results. We guarantee your satisfaction. Minor revisions are free of charge and guaranteed to please you.

WHAT TYPES OF ASSIGNMENTS DOES CCA HANDLE?

We have leading specialists covering practically every field. In answering this question, one member writes, "About 80 percent of my business is writing direct mail and sales brochures for publishing clients.

"The rest involves creating a wide assortment of marketing communications materials, including space ads, informational booklets/pamphlets/ product guides, capabilities/product/service/ brochures, case histories, catalogs, collateral materials, data/spec/sell-sheets, exhibits, manuals, monographs, newsletters, feature articles, audio-visual presentations, film and videotape scripts, press releases, strategic business plans, annual reports, circulation promotions (renewals, gift subs, inserts), speeches, and maximum response sales letters.

"My specialty is my ability to write clear, credible, persuasive copy about a wide range of products and services—from the mundane to the highly technical."

"I am able to quickly grasp complex marketing problems and understand sophisticated technologies. Clients appreciate the way I'm able to communicate with graphic artists, printers,

DP professionals, and other specialists—ask intelligent questions, and speak their language."

From a simple one-page sales letter to implementing a major campaign roll-out—you can depend on us to complete your project on target, on time, on budget and to your complete satisfaction.

HOW CAN I GET SOUND, PROFESSIONAL ADVICE

WITHOUT LEAVING MY OFFICE?

Ideally, any one of our leading consultants can provide you with custom solutions to pressing direct marketing problems. For example, we provided advice-by-phone and in person, to four divisions of the former GRUMMAN CORP. One such division was GDSI, a vocational school.

Each year we take on a few new clients who can really benefit from our creative expertise.

As DM consultants, we audit . . . question . . . inform . . . troubleshoot start-up campaigns . . . suggest new strategies . . . percolate innovative concepts. CCA offers you professional copy/counsel to assist your firm in achieving profit and market-share breakthroughs, using proven direct response marketing methods.

Naturally, you can hire or rent our leading direct response authorities on an hourly, per diem, or per project fee basis—by phone, mail, facsimile transmission, and when necessary, in person.

HOW DO YOU GUARANTEE YOUR MEMBERS' WORK?

We guarantee your return-on-investment will be greater than before as we zero in on selected market segments with pinpointed accuracy. You'll receive the competitive edge you need to survive and prosper in today's tougher marketplace.

Call us when you need measurable, outstanding results. One member, who's booked three to six months in advance, brainstorms with clients in developing cost-effective strategies to sell more books and services.

So give us advance notice. We'll reserve time for one of our leading specialists to analyze what you need to know about your customer database—what's working, what isn't, and why.

HOW DO I HIRE CCA TO COMPLETE AN ASSIGNMENT?

Putting CCA to work for you is real easy. Just fill in the ORDER FORM. Or if you prefer, tell us what products/services you want to sell. What is your best price and offer? Who is your best prospect? What is your most appealing product(s) advantage? Send us the brochures, catalogs, control packages you would like us to beat—in short, all literature to give us enough background information to write response copy that sells.

Use the enclosed order form as a guideline. Don't worry about organizing everything—we'll be happy to do that for you. If we have any questions, we'll phone you.

Also, when you ask us to go to work for you, send us a purchase order or letter of authorization along with the signed copy of our order form. With this go-ahead, we'll write the assignment for you and you’ll receive your copy and/or critique on or before the deadline date. Remember, our work—at all times—is guaranteed to please you.

WHAT TYPES OF FIRMS RETAIN YOUR CREATIVE SERVICES?

Over 1000 companies (one-person businesses to conglomerates) and dozens of publishers, advertising and public relations agencies have relied on our full creative backup and consultative services for 30 years. Our members have sold practically every publishing product/service from A to Z . . . getting bankable results from business-to business, educational, industrial, medical, consumer and non-profit markets.

We are ready to answer your questions, help you solve your pressing problems and meet your marketing objectives. For our prompt recommendations, fill in and mail the order form today.

P. S. Everything you need to know, on practically every phase of direct marketing/publishing and its applications can be yours when you tap into CCA's 25,000 leading specialists in over 1,450 fields. We are flexible, cooperative, helpful and can work within most budgets. We’ll make life easier for you and help you do your job better. Could we be fairer than that?

Ph: 631/924-8555 Fax: 631/924-3890 E-mail: CCA4DMCOPY@att.net or LinickGrp@att.net