Advertising and Marketing

A list of Products, Services and Seminars offered by the Advertising & Marketing, Sales Promotion Book Club includes :

• Books,
• cassette & video tapes
• business self-improvement/continuity programs
• how-to correspondence courses
• manuals, guides, handbooks, teaching aids, training
• desktop publishing software programs
• integrated systems
• workshops/seminars for members owning Macintosh & IBM compatible products on direct response advertising, direct mail, consulting, telecommunications, mail order selling; marketing/sales promotion & related subjects of interest to corporate decision makers, AMS-consultants, directors, agency executives, account supervisors; advertising, marketing & sales promotion leading-edge executives & other direct marketers of products & services.
• Areas: business-to-business, consumer, industrial direct marketing & trade & technical advertising/promotion